Tag Archives: fiction

And we’re on Nook!

buy me!

[The Wharf] is now available for your Nook device or the Nook app on your smart phone, tablet, PC, etc.

Download the greatest crime/comedy of the 21st century here!

Thanks for reading!

Download the greatest crime novel ever–for free!

Technology. Terrorism. Toxic BAC levels.

That’s right, [The Wharf] is available again for free download ’till midnight. Get it at amazon.com/dp/B0084R3BQQ!

Download [The Wharf] for free ’till midnight!

Tokyo 2034 A.D. A drunk banker named J. A rising star named Sana. PLAs. Crime. Terrorism. The Wharf is free again!

[The Wharf] available for free download!

[The Wharf] is available for FREE DOWNLOAD for 24 hours starting now! Get your copy here!

 

How to push products on Google AdWords (final): synopsis

Alas, I’ve exceeded what I thought was my total budget of $50 and have ran my first AdWords campaign for two weeks now.  It’s been one hell of a ride. I have to admit, I’m getting a little misty eyed over my keyboard.

Here’s a final screenshot of my AdWords campaign for my novel, [The Wharf]:

You did well, little campaign.

316 clicks for $55.65 ain’t bad. I settled on the magic bid price of $0.30, which ended up netting me around a 13-14 cent CPC (cost-per-click) and an overall value of $0.18/click. The novel sells for $2.99 and our take is $2.06, so roughly one in ten clickers must purchase a copy in order to break even. Sadly that was hardly the case. Over the course of this entire campaign I only sold a handful of copies attributable to these ads. Maybe my ads suck. Maybe my book sucks. Or maybe that’s just how the game goes. If I were selling a higher-priced product or I were able to entice a higher ratio of clickers into actually purchasing the book things would have been different. But I’m going to cut my losses for now and focus on other non-paid platforms for pushing my novel.

How to push products on Google AdWords (part two)… success and failure

Here’s an update to my post early this morning, How to push products on Google AdWords. After creating my first ad campaign using Google AdWords, things started moving right away! My initial impressions of Google AdWords are mixed (reasons explained below), but I’m excited that the ads are working!

Things transpired exactly how I’d hoped, and the auto price of 50 cents per click is lower than I’d experienced on Facebook Ads.

My ads had no trouble reaching my daily cap of $5.00 in no time, with nine clicks at fifty cents a piece, totaling $4.49. The number of impressions is exciting–over twenty thousand!

You got served!..
Why the discrepancy, though?

Looking at my ads, I see that my text ad was “served” 97.59% of the time with 20,328 impressions, while my image ad showed 2.41% with 503 impressions. Reasoning? Anyone who’s used Gmail (or any Google product for that matter) will understand. Those little text ads are everywhere. I’m curious as to where the image ads are showing, as I don’t recall seeing a lot of image ads on Google software.

Unfortunately none of those clicks translated into a sale… Sad face.

The big question is, did those clicks turn into purchases? Sadly, it appears the answer is a resounding “No!”. <<sigh>>

Let’s see if they’ll take the bait!

Solution? It doesn’t make much sense paying fifty cents per click when my product only costs $2.99, from which we earn $2.06 (70%). So I changed my bidding settings to manual (settings > bidding and budget > bidding option) and set the max CPC (click per cost) to a drastically lower sum (ten cents). You can do this under the “Ad Groups” tab (as seen above). Now I’ll wait to see if anyone will click at that price, or if competitors’ ads will win my desired clicks. If I’m unable to spend my budget tomorrow, I’ll start raising the max CPC gradually and go from there!

How to push products on Google AdWords

This was my first experience using Google AdWords. It’s a powerful, flexible ad platform, but it’s a bit more complex and perhaps less self-explanatory than Facebook Ads, the other platform which I have prior experience with. Some of the great features both Google AdWords and Facebook Ads share are a low price of entry ($50?), extreme targetability, super-detailed analytics tools, a reassuring spending cap, and relative ease of use. And of course, they’re both free, aside from the click-thru price, which will usually run between 80 cents to a dollar per click. This is a basic run through, with images to help explain the process and highlight a few issues I ran into.

Your first campaign! Yay!

Obviously you’ll need a Google account. Go to adwords.google.com, set your time zone (note, this cannot be changed once registered, so double-check!), verify and you’re ready to go. Are you nervous? Don’t be!

Which countries will be so lucky?

You’ll be asked to name your campaign and then run through some basic settings. The default country setting pretty much covers the globe, but since [The Wharf] is a novel primarily written in English with smatterings of Japanese, I made things more specific.

How much can you spend, and whom, if anyone, will you exclude?

Here’s where things get juicy. I left the bidding options automatic, as suggested, and dropped the budget from $10 to $5 a day. Why? Because I’m cheap. You’ll be prompted to take a tour for ad extensions–just wait. We’ll get to that later, and when I clicked that link the first time it opened a new page in the same browser window and I lost my progress. Really, Google? Under demographics I excluded anyone over the age of thirty-four, since [The Wharf]‘s ideal readership is pretty much pasty reclusive nerds who stay indoors and watch anime and get off on how many monitors they can hook up to their computers, i.e. mostly otaku guys/gals in their late teens to early thirties.

Make sure to choose a really clever group name

Now it’s time to get that ad up! First creat a group. Google AdWords will suggest a number, assuming you’ll likely be creating more ads later when the first one you make doesn’t generate shit in the way of hits.

Don’t be dismayed if your ads don’t turn out as awesome as mine.

Once your group’s set it’s time to create the ads themselves! The ad generator is sufficiently intuitive and I didn’t encounter any snags. I created one text ad and one image ad, opting for the 250×250 square image size. Photo size is limited to 50k, though note the resolution in the previewer doesn’t reflect the quality you’ll enjoy when you click “View full size image ad”. My text ad was approved almost instantly, while my image ad took about an hour to process. I assume Google doesn’t permit pornography or otherwise explicit material in ads… Buncha party poopers.

Quantity over quality?

Aaahhhh keywords. You are the apple of my eye and the bane of my existence. I’ve had to hash these things out so many times by now that I pretty much winged it. Google seems to suggest more specific search combinations, and will give you some ratings/suggestions on your keywords, not to mention advice. I couldn’t manage higher than a score of “5/10”, which registered for “Jesse Bull” (my co-author), while my name, ironically, only returned a “4/10” (what are you insinuating, Google? Do you think he’s better looking?).  I went pretty heavy on the keywords (23 to be exact), most of which ended up “Eligible”, though the bulk of what you see here turned up “Rarely show due to low quality score”, whatever than means. You can change keywords at any time, so don’t sweat it too much.

Because I use Google+ so often…

You’re almost there! Ad extensions offer additional features for your ad that can potentially prove quite powerful depending on what you’re selling. The only one I ended up tacking on was Google+ integration, since I have a Synthetitree/Wharf page on that social network, and it’s beautiful.

Baller.

Just in case you’re unclear on your financial commitment, once things have processed you can always go back and check your budget cap under Billing > Settings > How you pay. The default cap is $50, so I went with that. It’s not because I’m broke or anything.

This fucker kept popping up.

You may see this annoying red window periodically while you’re working. At first I was alarmed but I started ignoring it. I never lost any data during the process aside from that stupid “Take the tour” snafu, so don’t be alarmed if you see this.

There you have it! Hopefully your new ad/s will grab as much attention for your product as you’d hoped for, and for a decent price! Just be careful what you wish for.

I’m sure David’s not the only guy

that can fill that hole… In fact, it doesn’t need to be a guy, per se… Theoretically you could stick just about anything up there that’s not too big.

While He Was Away by Karen Schreck

A sample of the “burgeoning genre of literature about the Iraq war”.

Image borrowed from [Early Nerd Special].

[The Wharf] now available on Amazon Kindle Store for Mac, PC, Android, iPad, iPhone, etc.!

My first completed work of fiction, which I penned with best friend and partner-in-crime Jesse Bull, is now for sale on Amazon.com.

Here’s a brief product description:

“Tokyo, 2034 A.D. Japan has finally relaxed her borders to allow an overdue influx of immigration, and with it subsequent street crime and true multilingual diversity. The world’s first transition to an entirely cashless banking system has created a society completely reliant on the Personal Life Assistant™, or PLA, a mobile device that acts as phone, wallet, keys, identification and more. Over the course of roughly one week a story of technological security, financial terrorism and socioeconomic upheaval unfolds around a small cast of characters, including J., an American banker, Sana, a female television personality, and Shade, an underground tech kingpin shrouded in mystery. The Wharf is a subversive, parodical black comedy and also a classic crime novel penned by two Americans with a combined twelve years’ experience working, studying and living in Japan.”

[The Wharf] is available for purchase for $2.99 for your PC, tablet, smart phone, etc. here.

Thank you for reading and for your continual support!

J&L

Chapter 18 [The Wharf]

Evan was in his room now, hurriedly unloading the cardboard boxes he’d hauled up earlier as Laurent now managed to gather himself and join him upstairs opposite. Pabst knelt hard into the concrete floor as he threw open in clockwise succession and emptied the contents of Kita’s bespoke IDW-skirting beer consoles onto the general floor area behind the defensive wall of LC sofas he had fashioned 30s previous. Everything went dark. From over on the open wall-panel side of the compound came a brash Far East Asian whooooouuuooooooouh!!!!!!, and now from up above a clear keeeel zem allllll!!!! was audible. There was silence save the whooping of the dogs that had now swelled to Cerberian proportions. The boys waited.

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