How to push products on Google AdWords (final): synopsis

Alas, I’ve exceeded what I thought was my total budget of $50 and have ran my first AdWords campaign for two weeks now.  It’s been one hell of a ride. I have to admit, I’m getting a little misty eyed over my keyboard.

Here’s a final screenshot of my AdWords campaign for my novel, [The Wharf]:

You did well, little campaign.

316 clicks for $55.65 ain’t bad. I settled on the magic bid price of $0.30, which ended up netting me around a 13-14 cent CPC (cost-per-click) and an overall value of $0.18/click. The novel sells for $2.99 and our take is $2.06, so roughly one in ten clickers must purchase a copy in order to break even. Sadly that was hardly the case. Over the course of this entire campaign I only sold a handful of copies attributable to these ads. Maybe my ads suck. Maybe my book sucks. Or maybe that’s just how the game goes. If I were selling a higher-priced product or I were able to entice a higher ratio of clickers into actually purchasing the book things would have been different. But I’m going to cut my losses for now and focus on other non-paid platforms for pushing my novel.

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